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Advertisement Click (Ad click) –
The number of times an advertisement is
clicked by a potential customer.
Ad Impression (Ad view) –
The number of times an advertisement is
display or viewed by browsers.
Auto bidding – Automatic setting of
the maximum bid for the advertiser's keywords.
As a result he/she may end up paying less
for the click throughs. For example: If
an advertiser ‘XYZ', bids $ 0.15 for
a keyword and the nearest competitor bids
0.11, then the advertiser XYZ pays only
$0.12 for the click throughs. If the competitor
raises bid to $ 0.14 then the bid is automatically
raised to $0.15.
Conversion Tracking –A
conversion occurs when the advertisement
clicked on leads directly to a purchase,
signup, page view, or lead. The tracking
of conversion is done especially to find
out the return on investment.
CTR - Click Through Rate,
the percentage of clicks a particular advertisement
receives.
CPC - Cost Per Click is
often interchangeably used for Pay Per Click.
It is the amount that an advertiser pays
each time the ad is clicked by the potential
customer or the browser.
Description – The
two lines statement that tries to describe
the features of the site or the products/services
being offered by the website.
Destination URL - The page
that the advertiser wants to associate with
a particular ad of the campaign.
Display URL – Your
website name that is displayed in the search
results of the PPC search engine.
Editorial Review –
The advertisement submitted by the advertiser
is checked for its relevancy and whether
it fulfills the editorial guideline of the
PPC advertisement.
Fixed Bidding – Unlike
auto-bidding, in fixed bidding there will
be no automatic setting of the bid amount.
You will pay the amount that you bid on
each keyword.
Keyword (search term) –
A particular word or a group of words that
a potential customer or the browser might
type in at the time of looking for a website
that offers his/her interest information.
Minimum Bid - It is the
lowest amount that search engines allows
an advertiser to bid for search terms/keywords.
PPC advertising –
Pay Per Click advertising is the form of
internet advertising where the advertiser
only pays when a potential customer or the
browser clicks on the advertisement.
PPC search engine - In
PPC search engines, the search results are
determined by the bid on keywords by the
advertiser.
ROI – The return
on investment is the amount that you receive
in return to the amount you spend/invest.
Title – Title acts
like the headline of the PPC advertisements.
It is often a three to five word sentence
that calls for attention and persuades a
searcher to click on ads.
Tracking code – The
code placed on your website to track the
conversion and the visitors visiting the
website.
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