Pay Per Click

Pay Per Click (PPC), also known as Cost per Click, means that an advertiser only pays when someone clicks on the ad, cost paid is equal to the bid amount placed on the searched keyword. PPC search engines interface allows an advertiser to choose optimal keywords, create ads, and place bid amounts on keywords, depending on the preferred position. Unlike organic search ranking, PPC gives instant results and higher the bid amount, higher the position.

There are hundreds of small and big PPC Search engines, however, the two major search engines are Adwords (Google) and Yahoo Search Marketing. You can see PPC ads in both google and yahoo search result, on the right hand site, under sponsored listings.

The result of PPC does not depend on algorithms, keywords’ bid amount decide the position of an ad. The results are immediate and PPC Search Engines’ PPC Campaign management interface allows making infinite change, if the PPC ad is not giving desired result.

Why PPC?

1. Your rankings are stable. You decide on your ad’s position by bidding on keywords. The more you pay, the higher the ranking. If your competitor outbids, you can review and make the required changes to get the preferred position.

2. You are not dependent on search engine algorithm to get listed in search engines. It takes time to get position in organic search engine, whereas your PPC ads are immediately active.

3. PPC advertising provides a better platform to advertise services and products online and to reach targeted customers/prospects.

4. You may be getting good rankings in organic search results for certain search terms, but it does not cover all the optimal keywords. PPC campaign lets an advertiser use large number of keywords, which are often searched by the searcher.

Major Pay Per Click Search Engines
GoogleAdWords : https://adwords.google.com
Yahoo Search Marketing: http://login.marketingsolutions.yahoo.com