Our
Process
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Analysis
of your Website and Business Goals |
|
Determine your PPC
Objective |
|
Determine your Budget |
|
Set up all PPC Accounts |
|
Keyword Research and
Selection |
|
Writing Keyword Rich
Ad Titles and Descriptions |
|
Bid Management |
|
Monitor and Evaluate
all of your Ads |
|
Weekly Campaign Progress
Reports |
|
Tweaking of Ads and
Keywords |
|
Ensure and monitor
all ROI |
Analysis of your Website and Business
Requirements
We do a comprehensive analysis of
your website and PPC needs. One of our expert
PPC representatives will consult with you
to determine your PPC needs and requirements.
Based on our analysis and your input, we
will determine:
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Target
Markets |
|
Competitors |
|
Business Requirements |
|
Budget |
Determining your PPC Objective
The objective of your PPC campaign will
depend upon the products or services you
promote through your Pay Per Click ads.
Like every other form of
advertising, the main objective of any campaign
is ROI.
|
Monetary
Conversion - How much does it cost to
convert? |
|
Regular Sign-ups
- How much are you willing to spend? |
|
Free Sign-ups - How
many free sign-ups will it take to get
a paying customer? |
|
Information submissions
- monetize the cost per- information
form submitted. |
Determining your Budget
Depending upon your PPC campaign objective,
and your financial resources, we will determine
what type of campaign is best suited for
your budget.
Setting up PPC Accounts
We currently manage - and offer services
- for the top ten PPC search engines: Google
Adwords, Yahoo Search Marketing, Findwhat,
Search feed and other major search engines
like Enhance, Search 123, Kanoodle, Epilot,
Findology and Goclick. After our initial
consultation we will determine which search
engine is most appropriate for you. After
we have determined the appropriate search
engines, we will set up your accounts with
them. Account username and passwords will
be as per your request.
Keyword Research and Selection
Keyword phrases are the foundation
for a successful PPC campaign.
We do an extensive
analysis of your website (and the services
you offer), as well as your competitors'
websites. It is imperative that we understand
your customers mindset in order to come
up with a list of effective keywords. We
also use the PPC search engines keyword
tools and other proprietary software. Based
on analysis and research, we develop a comprehensive
list of keywords.
From this comprehensive
list we select the best keywords. We only
pick l keywords that we are sure will generate
quality traffic to your site.
Writing of Keyword Rich Ad Title and Descriptions
We create attention grabbing Ad copy. However,
we make sure that the ad titles and descriptions
are relevant to your keywords, and to your
website. All ad copy should reflect your
site, your desired target market, and to
your business goals.
PPC ads
act like a gateway to attract the right
customer to you site. If you have the right
words in your title and description this
will insure you quality traffic and good
ROI. However, if the ads are not specific
enough, you will receive lots of irrelevant
traffic and unnecessary clicks, thereby
increasing your PPC expenditures and reducing
your ROI.
Bid Management
No two businesses are exactly the same,
and the same holds true for PPC Bid Management.
We have a highly skilled team ready to manage
your bids and make sure you retain a top
position through the use of lucrative keywords.
We monitor your bid amount every day (and
that of your competitors) to make the necessary
changes accordingly. We will not only maintain
your position, but also analyze the bids,
to increase and decrease the bid amount
as per your budget and overall ROI.
Monitoring and Evaluation of Ads
We monitor your ads daily and evaluate and
analyze their performance. We check the
number of clicks your ads are receiving,
and how many of them are converting to buyers.
Our team identifies keywords that are used
most often by searchers and that drive targeted
traffic.
Campaign Weekly Progress Reports
Every Monday
our PPC ad team will review your PPC campaigns.
We will review your campaign by the following
parameters:
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Total
Clicks |
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Total Spent |
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Number of Conversions
|
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Cost Per Conversion |
Tweaking of Ads and Keywords
We evaluate and
analyze PPC campaign’s weekly and
monthly, and send reports to determine if
ads and keywords need tweaking. After the
review we infuse fresh ideas to your PPC
campaigns.
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Add new
ads and pause those ads that are not
giving the desired clicks and conversions |
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Add new set of keywords
to your campaign and create new ads |
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Hike the bid amount
to get the appropriate top positions,
depending on your PPC budget. |
Ensuring ROI
We ensure
optimal performance of your PPC campaigns.
Like every other form of promotion, the
success of a PPC campaign is gauged by its
ROI. The prime concern for any PPC ad
is - not only to generate traffic - but
to generate traffic that converts to buyers.
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