Pay Per Click (PPC) Advertising Services

COMPLETE ANALYSIS
Every website has its own unique style and its own desired target market. That’s why it is imperative to create a PPC campaign designed specifically for your needs, and your online expectations. At BMPPC we do an in-depth analysis of your website and the products and services you offer. We also study your business model, your competition, and the goals you have for your site. We research your target market, your competitors and the cutting edge trends that drive online traffic and sales.

CREATE PPC OBJECTIVES
We do a comprehensive analysis of your website, and give you a one-on-one consultation to determine your PPC objectives. PPC objectives are dependent on the products and services you offer, and the sales objectives you hope to achieve.

COMPLETE CAMPAIGN
Our PPC representatives will set -up a campaign for you on Google's Adwords, Overture, Findwhat, Searchfeed and other major PPC search engines like Enhance, Search 123, Kanoodle, Epilot, Findology and Goclick.

Keyword Research
We do an extensive analysis of your website, competitors' website, and other resources available to perfect your PPC campaign. Our goal is to maximize exposure on the Internet by using valuable keywords to drive traffic to your site.

Keyword Selection
We analyze the list of researched keywords to find the ones most likely to produce maximum Return on your Investment (ROI). We believe in quality over quantity, therefore we submit only those keywords guaranteed to bring highly qualified traffic.

CREATE ADS
We create ad titles and product descriptions that match important keywords and search phrases. Your Ad copy will reflect your website's style, your products and your services. We also compile a list of keywords compatible to your website content.

Creating Ads for a Pay Per Click campaign is a highly specialized field. We create keyword centric Ad copy that displays your products or services appropriately.

	Ads will clearly identify your products and services
	Inform people about your website
	Persuade prospective customers to click on your ad
	Give value proposition

Placing Bids
Depending on your monthly budget and PPC goals, we bid on keywords. We are extremely careful when placing bids to stay within your budget -- and within the parameters of your campaign. We look at your competitor's bids, and your desired position, before we make a bid for you. You don’t have to be on top of a search engine to get attention. Generally, the top three positions receive almost equal quality clicks. So, rather than going for the top position, you can also bid on keywords for second or third position. We use your PPC budget intelligently, and place bid amounts on keywords only after doing extensive analysis of your account.

Monitoring of Campaigns
Everyday, we monitor your PPC campaigns. We keep track of:

	Keywords that are generating traffic
	Keywords, Ad titles and Descriptions that result in conversion (sale, sign-up, submitted information)
	Suspicious clicks
	Ads that are getting clicks but not converting
	Keywords that are generating traffic- but not giving conversion

Bid Management
Everyday, we monitor your bid amounts and decrease or increase the amount as per your needs. We also manage your bid amount to ensure it is not exceeding the established budget cap.

Campaign Progress Reports
Every Monday and the first of every month we email you an account activity report.

	The weekly campaign cost
	Conversions
	Cost Per Conversion
	Good keywords
	Bid reports and changes made in the bid amount

Tweaking of Ads and Keywords
We routinely check and identify keywords and ads that are converting into business on your website. We take- out and tweak ads and keywords that don’t perform. We update bid amounts on a regular basis in order to maintain top positions.

	We Constantly Add and edit keywords
	We Create and edit Ad titles and descriptions

Campaign ROI Analysis
We evaluate and analyze your website's conversions through PPC campaigns. Your ROI is as important to us and it is to you. Our foremost goal is to maximize your return on investment through PPC campaigns and ensure your website's success. Every week we analyze your ROI through PPC search engines with inbuilt reporting tools. Through our in-depth website analysis Benchmarktracking.com determines what is working for you and what is not.

After analyzing your Campaign's ROI, we optimize the PPC campaigns to get the optimal performance out of each ad and keyword.